Last Sunday, Brainstorm, on behalf of SmartSet Project, was invited to take part in the Science Communication Event organised by the Communication Unit of the European Commission. The venue for the occasion was the beautiful building of Manchester Town hall. The purpose of the event was mainly to point out the importance of communicating effectively the results of our own research projects and the necessity to address the target audiences correctly adapting the message to each of them. During the session, Brainstorm had the opportunity to share impressions with other participants and take example of such interesting cases of success set out during the presentations.