High Performance Low Cost Virtual Studios for Creative Industries SMEs
The vision in Project SmartSet is to develop a low cost virtual studio solution that, despite being ten times less than the cost of comparable solutions on the market, will have the same quality and functionality of high cost solutions currently used by larger broadcast media companies
The SmartSet initiative is a response to a demand from creative industry SMEs in the broadcast media sector to provide an advanced, cost effective virtual studio solution which will increase their competitiveness in the market
SmartSet will be an initiative to promote the adoption of Virtual Studio solutions by creative industries SMEs. To achieve this objective, ICT providers will need to match the cost of technology with the financial capability of these companies, so a technology adaptation will be necessary to make the technology affordable and to ensure the adoption of the technology by the creative industry represented in this project by small TV stations and production companies.